Listen To Your Customers. They Will Tell You All About Simple Sms Marketing Guide

What is SMS?

SMS means Short Message Service and tend to be 160 character texts sent between mobile phones. SMS runs on the unique network that alerts the recipient the second the message arrives. SMS is an extremely fast and personal communication method on par with a telephone call in perceived trust.

What is SMS Marketing?

SMS marketing may be the practice of creating lists of mobile numbers than sending SMS advertising messages to those lists. Lists could be built-in many ways but you can find compliance rules set by the ACMA on how people consent to be opted into your lists. Unsolicited commercial messages sent to one is called spam and is illegal under the Australian Spam Act 2003.

Mobile marketers usually use an online SMS system to manage the SMS sending process. These bulk SMS systems range in cost and functionality. The very best SMS marketing platforms have an excellent mix of cheap SMS and web SMS features. Make sure you only deal with an established SMS gateway as delivery reliability can vary a lot.

Several types of SMS delivery

There are two main forms of online SMS delivery. Direct connection where the SMS gateway is plugged straight into the telco’s in your country, and International routing. International routes are operated by SMS aggregators which a gateway can utilise to deliver more cost effective SMS marketing than direct connection.

Some international routes can be very unreliable and some providers will offer extremely cheap prices however you may end up paying exactly like a more reliable connection as you still pay for messages not delivered.

sms api could have a combination of good quality international routing and cheap sms prices. Should you have a service that requires guaranteed delivery such as a crisis or alert service then you should use a direct local connection, despite the fact that this is still not 100% guaranteed to provide it will give you the highest percentage of success.

It’ll generally cost double though.They are just the very basics but building on these basics it is possible to develop sophisticated mobile marketing campaigns that can quickly build great lists of loyal customers. As long as you keep your lists clean and respect your recipients wishes to stop receiving text messages from afterward you you will have great success.